BMCraft AI: aplikasi Business Model Canvas berkuasa AI untuk pembelajaran keusahawanan

Farah Deba Ayeop Abdul Khalil

Lead Innovator, Project Developer & Principal Author

Department of Civil Engineering

Politeknik Sultan Idris Shah, Selangor

Leads the conceptualisation, research, and development of BMC Craft AI, including the innovation framework, Business Model Canvas learning content, AI-assisted features, and overall project direction. She brings more than 15 years of practical entrepreneurial experience and over 10 years of experience teaching entrepreneurship, providing a strong combination of real-world business knowledge and entrepreneurship education expertise. Her extensive experience in guiding students through business idea generation, business planning, and entrepreneurial activities has contributed significantly to the design of BMC Craft AI as a practical and student-centred learning tool. She is responsible for the project's core research and academic documentation, including the full paper, abstract, and user manual, as well as coordinating the overall development, research direction, and presentation of the innovation.

Farah Waheda Binti Othman

Co-Author, Technical Advisor & Multimedia Design Lead

Department of Information and Communication Technology

Politeknik Sultan Idris Shah, Selangor

Contributes technical expertise and advisory support in website and application development, particularly in enhancing the digital implementation and user experience of BMC Craft AI. With her background in Information and Communication Technology, she provides valuable technical perspectives on the digital implementation of the innovation. She also contributes to the visual communication and multimedia presentation of BMC Craft AI, including the development of the innovation video and promotional poster.

Rokiah Binti Ahmad Sudan

Co-Author & Entrepreneurship Expert Advisor

Head of Entrepreneurship Unit

Politeknik Sultan Idris Shah, Selangor

Provides entrepreneurship expertise, content review, validation, and strategic advisory input to ensure that BMC Craft AI aligns with entrepreneurship education, Business Model Canvas principles, and the practical needs of polytechnic students. As the Head of the Entrepreneurship Unit, she brings extensive experience in managing and supporting entrepreneurship education, student entrepreneurial development, and institutional entrepreneurship initiatives. Her previous experience within a Premier Polytechnic with a strong track record of achievements and recognition in entrepreneurship provides valuable insights into best practices, high-impact entrepreneurship programmes, and the development of a strong entrepreneurial ecosystem. This expertise contributes to strengthening the relevance, practicality, and potential impact of BMC Craft AI within the Malaysian polytechnic entrepreneurship education context.